Dimple ( Digital Made Simple ) wanted a brand refresh to celebrate their 5th birthday and their continued growth and success and approached us to create something inviting,friendly and modern.
We’ve worked with David ( Founder of Dimple ) and Renata ( Marketing champ ) for a number of years and welcomed the opportunity to pitch for the rebrand of Dimple.
David wanted a bolder look as his marketing company were growing, one that was brighter and more modern. He didn’t want a complete change in direction, just a development on what he had. He also wanted us to look at how the new brand could be used in social media, in presentations as well as a concept for what the homepage might look like with that new brand used.
We jumped at the chance to work with the dimple team - after all dollop and dimple has a fun ring to it. We knew they wanted to keep the orange but felt we could brighten that u by adding a little gradient with and orangey yellow into the mix and adding some texture into the brand
We also looked at a wider colour palette that could work in unison with the orange to add creator variety to the brand and picked a shade of purple that complimented the orange and stood out when used together.
When it came to the logo - the name dimple evokes images of smiles and the shapes that form and one of the requirements of the brand was to create a smile icon that could be used as a brand element.
We looked at ways of incorporating the dimples into the lettering of the logo and thought we’d come up with a smashing way of using them but the font wasn’t quite right for the team. Back to the drawing board and we worked up a few more concepts before presenting them back, showing how the brand would look in situ, how the colours could be implemented and how this all translates into a working website concept. Luckily our second effort ticked all the boxes and we’d delivered a modern and approachable brand fit for purpose
All in all we delivered a refreshed brand identity, a set of social media assets and icons to be used, an infographic celebrating milestones and deliverables over the 5 years Dimple had been in business and a concept of how the brand would look online as well as the requested smile.
A really fun project to work on and great to be involved in Dimples celebrations for reaching 5 years in business. We hope the eye catching brand catches the eye and the professional new look only helps to keep the company growing
