Emelie wanted something a little more fun and friendly to suit her personality for her HR Consultancy business. A job that we loved working on at dollop.
Emelie is an experienced HR specialist and when she approached me with a plan to start her own consultancy and would like me to bring her brand to life with a logo and a one page website I was more than happy to take on the challenge
The brief, as the name might suggest, was to create something approachable and fun. HR can seem quite stuffy and dull and Emelie wanted to come across as friendly and easy to deal with.
She had an idea of neutral and quite organic colours but wanted me to have full creative freedom and to crack on. And crack on we did... Finding a suitable font and tailoring the shapes to create a friendly little character to create a unique memorable logo that could also be used as a brand icon.
We applied some complementary colours and all of a sudden Good People Consulting had a logo. We knew we had a one page website to design and build with potentially quite a lot of information to get across so we built the site with a Bento design grid so all the information could be neatly presented in a clear and concise way to deliver the services offered as well as alittle information about the company and Emelie. We incorporated the friendly brand into the design using round corners and softened the grid and brought in the brand colours and character.
A really fun project to be part of, I loved how the brand turned out and the client was chuffed which is of course the main thing.
