Reach Digital is all about getting their clients leads and their business seen by the right audience, they approached us to create a modern brand and website that reflected those intentions
We were approached by Kieren to deliver a modern and in your face brand and website that would demonstrate knowledge, showcase results and a personal approach that would make him the go to company for clients wanting digital marketing services.
The brief for the brand was a bit of a blank slate really but we felt something bold clear would deliver the instant brand recognition and trust in a busy market with lots of others competing for marketing services
We did our research and put together mood boards to help drive our direction and presented a few early concepts to Kieren, showing how that brand might look on clothing, on a webpage and in big bold lettering on the side of his car. The colours were agreed on - a dark slate grey with a bright green but the logo wasn’t quite right. The font wasn’t quite there and we needed to incorporate something subtle into the logo that would create a brand icon that could be used across his own marketing.
Success this time, we hit the nail on the head and began our work setting out a plan for the website to understand what Kieren needed his site to do, what functionality was required and what would have clients coming to him.
We wanted to keep the site short and snappy, without using too much marketing and digital jargon that no one really understands so we kept the site clear of long chunks of text and used plenty of clear space and movement to draw the eye to important aspects of the site messaging. Set up so Kieren could easily add client projects and blogs to keep his site updated, we delivered this work in record time in under 2 weeks to get his business up and running.
