Hoopnation: Enhancing the player experience

Hoopnation host some of New Zealand's biggest basketball events and wanted to enhance the player experience by having touch screens allowing quick and easy access to tables, fixtures, stats and more.

Client:
Hoopnation
Skills:
User Experience
Graphic Design

What we did.

We've worked with Hoopnation on a number of jobs now from websites to event marketing and merchandise but this project really took our fancy.

The team wanted to enhance the player experience and deliver something digital, which before, was a complicated paper system and hard for players and spectators to follow.

The challenge for us was to come up with touch screen interface that would allow players to easily be able to follow their teams progress, fixtures and  results in real time. We worked closely with KJ and Paul to understand the player needs and worked on a variety of prototypes before testing and then eventually designing to fit the event brand.

The success of Kiosks in the first year led to some new enhancements. These included player stats for points and blocks as well as player challenges that could all be displayed clearly for the players.

This was one of our favourite projects to date, with some real challenges but also some great results.

What they said about our work...

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