Alison came to us with plan to launch a tourism book for parkrun in New Zealand and wanted us to design the book and give her a brand.
Based off our work with Taupo Trail Runners ( see the project below ) we were approached by Alison, who was and is parkrun crazy. If you've not heard of parkrun, it's a free weekly 5km running or walking event that takes place all over the World and it just happens that Alison helped to set up one of the events in Rotorua. Her love of the community has seen her set up an unofficial guide to New Zealand park run providing information on where, when, course info and most importantly the nearest cafe for snacks and coffee after.
She asked us to come up with a logo and brand concept for her guide as well as pulling together all her information into a informative book that could be used by Kiwi's and tourists who love parkrun to. As a keen runner and occasional parkruner, we were only to pleased to work with Alison on this project and it's been great to see the book travel across New Zealand to each event as well as seeing the various branded clothing items we did pop up at events.
