Running champ Colin wanted to give his running club an identity to help them grow and attract locals and tourists. He approached us for help.
We're keen trail runners here at dollop and it's through running in New Zealand that we met Colin. Colin is a friendly Scotsman who set up Taupo Trail Runners to attract other like minded people to get together and explore all the amazing trails Taupo has to offer.
He was keen to attract more people to his group runs but felt he needed an identity to make his club look more legitimate. The brief was to feature Mount Tauhara and have a nod to the outdoors.
We worked up a few concepts and Colin liked what he saw and picked the one they have now.
It's always great working on a project that you have a genuine passion for and great to work with Colin who we still cross paths with on trails around New Zealand.
