Richard approached me help develop his brand identity and and website for his latest venture Travel Collective
The Brief
Richard is a well-known award winning figure in the travel industry with years of experience. He approached us to build the brand identity and website for his latest venture, Travel Collective. His vision was to move beyond the transactional "9-5" style of booking and create deep, personal relationships with clients. With plans to open an interactive retail space in Hamilton, he needed a brand that reflected his expertise while remaining accessible.
The Challenge
The primary hurdle was positioning. As a full-service agency, Travel Collective doesn't specialise in just one niche; they handle everything from corporate travel and simple flight bookings to bespoke luxury itineraries.
The Brand Identity
We positioned the company as an authority, using bold but human statements that speak directly to the audience. To create visual cohesion, we deconstructed the new logo into geometric shapes. These act as flexible brand assets, framing imagery across the website, print graphics, and physical shop decals to tie the online and offline experiences together.
The Website
The digital experience focuses on inspiration. We built a platform that allows users to explore a broad range of destinations and travel styles.
The Outcome
Since launching, the brand has received excellent feedback. The new identity perfectly positions Travel Collective as a future "go-to" hub for travel in New Zealand.
We hired Alex as our website designer expecting a solid, professional website. Instead, we accidentally summoned Zeus. One lightning strike later and our old website was reduced to a pile of outdated pixels. The new site is powerful, fast, and impossible to ignore. Everything works exactly as it should, looks incredible, and feels like it was built by someone who genuinely commands the internet rather than politely asking it to behave. If Zeus decided to stop throwing thunderbolts and start designing websites, this would be the result. Our site has gone from “mortal effort” to “Olympian level,” and honestly, we’re just grateful he showed patience and perseverance to assist with the process. Highly recommend if you want a website that rules from the clouds.
